All American Licensing, a leading full-service brand licensing agency, has been appointed by Relativity Worldwide LLC as its exclusive brand licensing agent for PowerTown Wrestling, a line of collectible action figures featuring iconic wrestlers from the past eight decades. The licensing and merchandising program will focus on a broad range of categories including apparel, accessories, games, social expressions, food & beverage, home furnishings and more, with some licensed products to be released as soon as fall 2023.
“We are pleased to ‘get in the ring’ with All American Licensing to develop a merchandising program for PowerTown Wrestling,” says Steve Rosenthal, co-founder and managing partner of Relativity Worldwide. “Based on the incredibly successful launch of the action figures, we are eager to provide our loyal fanbase with more options for them to collect and honor these iconic wrestlers of yesteryear.”
PowerTown Wrestling is a new line of original collectible wrestling action figures comprised of legends of the sport from the past eight decades. The brand successfully launched fall of 2022 with its Series 1 Ultra collection, featuring six iconic pro wrestling personalities: Verne Gagne, Lou Thesz, Stan Hansen, Bruiser Brody, Magnum TA, and Kerry Von Erich. Each seven-inch scale ‘Ultra’ figure is showcased with personalized accessories and ring-wear along with championship title belts. Ultra Series 2 line is already in development, with a fall 2023 release date.
“Working with a brand such as PowerTown Wrestling opens the door to so many different categories and product extensions, making the possibilities almost endless,” says Don Rothwell, manager partner with All American Licensing. “Couple that with the brand’s loyal fanbase, and we have the makings for an incredible successful licensing program. We already have strong interest in the brand and some initial products may be available as early as this fall,” he adds.