Schleich Announces Summer PLAYcation Promotion

Summer Playcation schleich

schleich makes the iconic animal characters and playsets that let kids’ imaginations run wild. This summer, the brand is asking children around the world to help their summer fun soar to new heights by including their schleich dinosaurs, llamacorns, horses, ice monsters and more in the ultimate summer PLAYcation! Whether you are flying to the moon, turning the backyard into a magical fortress or becoming a mermaid in the sea, let your favorite schleich toys up the ante on fun, adventure, and storytelling. Five lucky families that share their adventures will win every single new product schleich releases in 2023!* Don’t have a schleich toy? The first 50 people to visit any of schleich’s 55 North America flagship stores and say, “I’m on PLAYcation,” will receive a free schleich toy! 


“Summer is that time when the rules fly out the window, and everything becomes more fun and spontaneous. And we know that all these experiences are made more magical, sweet and adventurous when schleich toys are part of the fun,” said schleich North America Director of Marketing, Kelli Masilun. “This summer, we wanted to give kids a way to grab a new schleich toy for free, provide parents with some big inspiration for even bigger summer fun, and give families a way to share the magic they create with the world.”


Beginning May 27, summer-loving families can join the PLAYcation fun on schleich’s social media channels. There they will find a steady stream of video content from some of the most beloved families on social media, sharing ideas and inspiration for creating magic on the road, at home, through ongoing summer learning and more. Any family that uploads a photo or video of their schleich toys igniting summer fun using #SummerPLAYcation will be eligible for one of five grand prize packs featuring every one of schleich’s new 2023 toys. 


For more details on schleich’s Summer PLAYcation campaign or find additional ways to incorporate play into your summer vacation plans, visit and follow schleich on Instagram, Facebook and YouTube.