Licensing News

Disguise Announces New Global Rights for Hasbro’s Transformers: Rise of the Beasts

Rise of the Beasts transformers Disguise Hasbro

Disguise, Inc, world-leading costume design and manufacturer, has announced worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts. The latest installment in the Transformers movie series from Hasbro, a toy and game company, premiered globally on June 9th, 2023.


Disguise is thrilled to introduce their new lineup for the movie featuring classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, they are confident that this new line will be a huge hit.


“Disguise is immensely proud of our long-standing relationship with Hasbro, having collaborated on Transformers for several decades and achieving consistent success at retail year after year,” said Tara Cortner, President and GM of Disguise, Inc. “I’m confident the success of Transformers: Rise of the Beastswill make the costumes a must-have for dress-up this year around the globe. We look forward to continuing to work with Hasbro and bringing these beloved characters to life for years to come.”


Disguise’s line of costumes and accessories for Transformers: Rise of the Beasts hit stores and online in North America, EMEA, ANZ and LATAM this fall.



The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.