Hearthsong Celebrates 40 Years of Play with Re-imagined Branding and More Brands In Its Online Toy Store


Hearthsongthe toy brand dedicated to colossal imagination, is celebrating 40 years of playtime with re-imagined branding and an expanding assortment of new brands in its e-commerce toy store at


For four decades, the company has built its reputation with high-quality toys that unlock imagination. With this magical 40 year milestone comes Hearthsong’s announcement that “the fun has just begun,” reflecting the company’s breakout transformation from mail order catalog retailer to omni-channel imaginative play brand. The new “warm, wondrous, colossal” branding approach honors that deep legacy and provides a foundation for a host of exciting changes in product, packaging, and communications.


Hearthsong is bringing the motto “We Spark Wonder, We Dream Bigger, We Play Together” to life through with the addition of hundreds of new items from dozens of new brands in its e-commerce assortment at While their brand items continue to be the core of the online assortment, new partnerships with both established and up-and-coming toy brands allow the Hearthsong team to present a carefully curated set of items built around imagination.


“Since 1983, Hearthsong has been creating products that rev up kids’ imaginations and foster strong connections between kids and the people in their lives,” said CEO Jamey Bennett. “Our new path celebrates that rich past while opening up limitless wonderlands of play possibilities.”