Licensing News

Mattel Announces Licensing Partnerships Ahead of ‘Barbie’ Film

Barbie Licensing FUNBOY

With the Summer of Barbie in full swing ahead of the release of Barbie on July 21, 2023, Mattel, Inc (NASDAQ: MAT) has announced several of its licensing partners for the film. Mattel will collaborate with key consumer, merchandise, and retail brands for exciting launches leading up to Barbie’s release, including:




Spirit Halloween Superstores LLC – Let the good times roll with one of Spirit Halloween’s 16 Barbie the Movie costumes and accessories available this summer at and in stores this season.


Barbie Alex Ani


Alex and Ani – Sparkle, glam and Barbie Pink! Stack on styles from the new Alex and Ani x Barbie the Movie Collection.




Hot Topic – The Hot Topic Barbie the Movie Collection features dreamy fashions inspired by the film, with an assortment of jewelry, handbags and home accessories that are perfect for your Dream House.




Loungefly (Funko) – Think pink and head to Barbie Land with the all-new collection of captivating designs from Loungefly in celebration of the upcoming live-action film, Barbie The Movie.


MeUndies_Boxer Briefs_BRB-M600_7719_DK


MeUndies – Now you can live the dream life like Barbie, in your new, super-soft and stretchy MeUndies looks inspired by the new film, Barbie the Movie.


FUNBOY (pictured above article) – FUNBOY and Barbie  are back to roll out the Pink carpet! Experience the movie, Barbie in real life – from the big screen to your pool.


And look out for more great items from these exciting Barbie Licensing partners:


  • BÉIS
  • Crocs
  • Factory Entertainment
  • Funko LLC
  • Golden Link
  • Handcraft Manufacturing Corporation
  • Hybrid Apparel
  • Impala Skate
  • Impanema
  • Innovative Designs, LLC
  • Komar Kids LLC
  • Melissa / Grendene
  • Montegrappa
  • NTD Apparel, Inc.
  • Snapco LLC
  • Superga
  • Trends International LLC
  • YM Group (Canada)


“As one of the most buzzed-about film releases in recent times, ‘Barbie’ has dominated the zeitgeist for months,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “This historic moment for Mattel creates incredible fanfare for our partners and consumers alike; we are eagerly looking forward to the film’s release and sharing the multitude of new ways Barbie fans worldwide can celebrate this iconic moment.”


To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents A Heyday Films Production, A LuckyChap Entertainment Production, An NB/GG Pictures Production, A Mattel Production, “BARBIE,” directed by Greta Gerwig, starring Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and internationally beginning 19 July 2023.