Licensing News

Peanuts Announces Launch of Snoopy Face for Apple Watch Fall 2023

Snoopy Apple Watch

As previewed at Apple’s Worldwide Developers’ Conference at Apple Park in Cupertino, CA, Peanuts announced the launch of the first Snoopy face for Apple Watch coming with watchOS 10, available to Apple Watch users globally this fall.


The watch face features Snoopy, Woodstock, and themes based on the beloved Peanuts comic strip. More than 140 unique and playful Peanuts animations have been created for the watch face by WildBrain Studios in partnership with Charles Schulz Creative Associates and the Apple design team. The characters interact and play with the watch hands, react to the weather conditions in the area, or even get active when the user does a workout.


The introduction of the SNOOPY face for Apple Watch marks an expansion of the global partnership between Apple, Peanuts Worldwide and WildBrain, which has seen Apple TV+ become the official home for all Peanuts content, including multiple award-winning new original series, specials and documentaries, plus beloved Peanuts classics from Mendelson/Melendez Productions and Peanuts Worldwide, including fan favorites A Charlie Brown Thanksgiving, A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown for families to enjoy.


“Snoopy has a long and proud history on watch faces, and we are thrilled Apple Watch users can now experience the joy of seeing Snoopy and Woodstock come to life in such a delightful new way,” said Tim Erickson, Executive Vice President of Peanuts Worldwide. “We’re thrilled to expand the creative interplay between Apple, Peanuts and WildBrain that began with content and now extends to Apple Watch, for fans to further enjoy their love of the Peanuts brand.”


watchOS 10 will be available this fall as a free software update for Apple Watch Series 4 or later paired with iPhone Xs or later, running iOS 17.