Licensing News

Stokke Sprinkles Disney Magic on Iconic Baby Gear with New Mickey Mouse Collaboration Collection

Stokke Disney

Stokke, the Norwegian leading children’s premium products company, best known for its iconic Tripp Trapp chair, is partnering with Disney to launch a selection of premium products and accessories on July 5th in celebration of Disney’s 100th anniversary!

 

From mealtime to bathtime to bedtime, Disney magic is captured in Disney and Stokke’s two new original patterns, “Mickey Signature” and “Mickey Celebration,” starring the one and only Mickey Mouse!

 

Mickey Signature is a sophisticated, yet lighthearted monochrome pattern that incorporates a variety of elegant, hand-drawn Mickey Mouse heads, which are looking in all directions for the next adventure and are offset by simplified outlines of the Mickey Mouse silhouette. Every adorable element of this design sits on a warm beige background for a timeless, versatile look.

 

Cheerful and authentic, Mickey Celebration is a modern appraisal of the original Mickey Mouse with his iconic red shorts, yellow shoes and white gloves. In combination with an invigorating color palette that complements the Tripp Trapp trend collection, Stokke has taken a playful & vivid approach towards the pattern. By adding a variety of confetti elements in different sizes, its joyful expression is amplified.

 

The full Disney | Stokke Collection includes:

 

Tripp Trapp Classic Cushion – Mickey Signature
Tripp Trapp Classic Cushion – Mickey Celebration
Stokke Nomi Cushion – Mickey Signature
JetKids by Stokke Crew Backpack – Mickey Celebration
JetKids by Stokke CloudSleeper – Mickey Celebration
Stokke Sleepi Mini & Stokke Sleepi Bed Sheets – Mickey Celebration
Stokke Flexi Bath – Mickey Celebration
Stokke Flexi Bath X-Large – Mickey Celebration

Every day is magical when Mickey Mouse is around! Relive the magic of your childhood through the eyes of your baby discovering Micky Mouse for the first time, with these new, yet timeless products.

Founded in Ålesund Norway in 1932, Stokke began life as a manufacturer of high-quality furniture. The first product for children was launched in 1972 –the iconic Tripp Trapp chair, which has sold more than 14 million units and remains a core product in the Stokke collection. Since 2006 Stokke has focused exclusively on designing premium children ́s furniture and equipment within the highchair, stroller, baby carrier, home textiles and nursery segments. The products promote bonding between parent and child and ensure healthy development for young children. Owned and operated by three generations of the Stokke family until 2014, Stokke was acquired by Belgium based NXMH, wholly owned by NXC in South Korea. Stokke has worldwide distribution in over 70 countries, as well as its own subsidiaries in Europe, the United States and Asia.