Licensing News

WildBrain CPLG Joins Forces with Supercell for First-ever World of Clash Global Licensing Partnership

World of Clash Wildbrain CPLG

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.


Supercell’s World of Clash is one of the most successful gaming franchises in the world and has generated over four billion downloads globally, combining the appeal of fast-paced and strategic gameplay with the enjoyment of social elements. As the first game in the World of Clash franchise, the highly popular Clash of Clans online game was released in 2012 and is set in a fantasy world where the players are tasked to build their own village, train troops and battle other players’ villages. Players can connect to create clans to participate in Clan Wars together, or they can start their own clans and invite friends. Clash Royale launched in 2016 and is a real-time, online strategy game, which combines elements from collectible card games, tower defense and multiplayer battle arenas. Clash of Clans and Clash Royale continue to be amongst the most popular and successful mobile games of all time.


Maarten Weck, EVP and Managing Director at WildBrain CPLG, said: “Supercell’s hugely successful World of Clash franchise set the gold standard for online strategy games, capturing the imaginations of millions of fans around the world, who love the Clash of Clans and Clash Royale brands. We’re thrilled now to enter into this partnership with Supercell to launch a new licensing program for these iconic brands. By leveraging our truly global licensing reach, combined with our deep expertise in local territories, we aim to build an offering across consumer products and experiences for Clash of Clans and Clash Royale that will bring their legions of devoted fans around the world exciting and entertaining new ways to celebrate and engage with these legendary brands.”


Andrea Fasulo, Head of Global Licensing at Supercell, said: “The World of Clash continues to grow through new games, content, experiences and now, products. We are thrilled to be partnering with WildBrain CPLG to expand Clash fandom and lead the franchise to new levels of success. With some of the most beloved and recognizable mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale, with product lines that will excite the games’ most passionate and dedicated players, reach new audiences and continue to grow the Clash brand.”


Visit WildBrain CPLG during International Licensing Expo at Stand F214 to find out more about opportunities for the Supercell’s World of Clash franchise