Bababoo and friends Expands its Product Offerings to Include A New Plush Line: Best Friends

Bababoo and Friends

Award-winning, European toy brand Bababoo and friends continues to expand its U.S. offerings beyond its wooden toy line and books with the addition of a new plush category, slated to launch in fall of 2023. The new “Best Friends” plush line for ages 0+ years, features Bababoo (lion) and his fun-loving character friends, Yuki (monkey), Pippa (bunny), Wilma (whale) and Lolo (elephant). The brand features fully developed characters with relatable personalities, and backstories that radiate positivity, inclusion, and age-appropriate lessons such as friendship and courage. These diverse plush characters were developed using high quality, soft textured materials, offering additional ways in which children can play and explore the world of Bababoo and friends.


Developed together by Eliana Martinez Tomalino and Stefano Orowitsch, Bababoo and friends was created to stimulate imagination, sensory development, and creativity through storytelling and traditional play. Founder Stefano Orowitsch says, “Our story continues with the addition of our brand-new plush line. Created to stimulate the senses and further engage imaginations with children, our plush is made with the highest quality materials, fun textures and vibrant colors, bringing more ways to engage in the world of Bababoo and friends.”


The new “Best Friends” plush line is expected to launch fall of 2023 and includes all five key characters including Bababoo himself. The soft, high quality plush features many unique textures and fabrics for a fun tactile experience. Double layered fabric and embroidered eyes ensure the utmost quality standards, and the premium filler offers a loveable, squeezable feel. As a special innovation, each character carries an activity picture book made of fabric so kids can roleplay and read aloud fun adventures.


Bababoo is all about exploring the world with his friends, and learns age-appropriate lessons, like bravery, tolerance, helpfulness, and friendship. He is is a bit scared at times, but fortunately, he has wonderful friends like Wilma, Yuki, Fairy Bunny Pippa, and Lolo who all support and encourage him! Take a closer look at all the characters here!


The new plush line will launch at retail with a suggested retail price of $27.99.