Licensing News

Chupa Chups Offers a ‘Lifestyle for Vivid People’ with Handhug in South Korea

Chupa chups Handhug

The South Korean company Handhug Inc and Perfetti Van Melle group have partnered to launch a stationery and home collection with the Chupa Chups brand.


Under the slogan “Lifestyle for vivid people”, the brand line-up will showcase a wide variety of lifestyle products that can be incorporated into people’s daily lives. The unique bright and pop colors and amazing graphics of the Chupa Chups brand have been applied to stationery, miscellaneous goods, fancy items, kitchenware and home decoration to express fun, joy, and freedom, all at the same time.


The collection will be available this summer at Handhug’s online channels, bookstores and online malls in South Korea.


“This playful range of lifestyle products by Handhug will allow Korean people to create a whimsical and colorful touch in the daily objects they are surrounded by, so they may indulge in Chupa Chups’ style in everyday moments”, commented Marta Ballesteros, Global Licensing Manager of Perfetti Van Melle.


Handhug Inc is a content commercialization company based in Gangnam, South Korea. Handhug is the operator of the creator commercial platform “Jelly Crew,” and the “Jelly Crew” platform has 500 teams of designers based on SNS as sellers. It is also expanding offline through the operation of more than 260 direct consignment stores and 8 offline stores nationwide.


The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups or Mentos. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.


Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program that started in Barcelona more than 25 years ago. At the moment eleven brands already have lifestyle-oriented programs in key markets across the globe: Mentos, Chupa Chups, Airheads, Alpenliebe, Frisk, Fruit-tella, Morositas, Smint, Big Babol, Goleador and Brooklyn.


By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences. In addition, the Mentos, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.