Hasbro and Xplored Announce Strategic Partnership to Revolutionize Board Games

Hasbro Xplored

Hasbro, an industry leader in toys and games, and Xplored, an innovator in gaming technology, have reached a strategic partnership to transform board games through the integration of smart-sensing technology, and dynamic multimedia content. Under the terms of the agreement, Xplored will collaborate with Hasbro to develop a new tabletop platform that integrates digital and physical play for fans around the world.


Xplored’s technology connects physical and digital worlds, keeping players focused on the game they’re playing while the system intelligently resolves rules and character behaviors, and provides innovative gameplay, new scenarios and ever-changing storytelling events. The technology allows players to learn by playing with no rulebook needed, save games to resume later, enables remote gameplay, and offers features like immersive contextual sound and connected dice. Just play, and the game senses every move.


“As the global leader in tabletop games, we envision a future where technology seamlessly integrates into analog gaming experiences and working with Xplored enables us to deliver innovative gameplay to our players and fans, limitless digital expansions to physical games, seamless onboarding, and powerful AI-driven game mechanics,” said Adam Biehl, SVP and General Manager, Hasbro Gaming.


“Hasbro has a vast portfolio of brands and represents the most recognizable and iconic names in board games,” said Davide Garofalo, Xplored Founder and CEO. “These games have been bringing joy and entertainment to fans and families for generations and we look forward to continuing that tradition by empowering Hasbro’s brands with our smart Teburu technology to enhance the user experience.