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Nxt Gen Appoints EVP of Sales & Licensing

Net Gen Brand Marketing Richard Glassman

Nxt Gen Brand Marketing, a global Licensing Agency, is pleased to announce they have appointed Richard Glassman as the EVP of Sales. Glassman, brings over 30 years of experience in the Toy Industry as V.P. Licensing, Marketing and Product Development with leading Toy, Novelty and Entertainment companies located in the US, Hong Kong, and the U.K.


This latest addition comes as Nxt Gen Brand Marketing continues to strengthen their overall merchandising programs, with an emphasis on Toys, Novelties, Gaming, Publishing and more, for the upcoming August 2023 launch of “Creepy Candy”. An exciting new kid’s animated series from Toonz Media and Leadbelly Productions soon to be streaming on YouTube and YT Kids. Glassman will also play a key role with other Next Gen clients’ brands.


Richard Glassman will report directly to the CEO of Nxt Gen Brand Marketing, Debi Rosenfeld, who will continue to manage the relationship with Toonz Media and Leadbelly Productions, including overseeing the marketing, licensing and merchandising programs and continue to help the company evolve to expand their client’s brand platforms, playing a key role in the collaboration with international teams, licensees, retail and media partners.


Nxt Gen Brand Marketing, LLC is a boutique global consumer product licensing agency that offers highly specialized services; representing innovative, proprietary, brands including entertainment, media, corporate, art and lifestyle properties. Nxt Gen is dedicated to branding, brand management and outbound licensing for its portfolio of brands while helping manufacturers identify licenses and top brands to drive growth and revenues. We help leading brands and manufacturers creatively find new ways to strengthen their relationship with retailers and the consumer.