Clixo Launches First Themed Packs, Mars Rover & Ocean Creatures, Elevating Imaginative Play

Clixo Mars Rover

Renowned toy design studio Toyish Labs announced the launch of two new packs in its award-winning Clixo toy line: the Mars Rover Clixo Pack and the Ocean Creatures Clixo Pack. They have also proudly announced that both packs have been named finalists for the 2023 Toy of the Year (TOTY) Awards: the Mars Rover Clixo Pack has been named a finalist for Creative Toy of the Year and the Ocean Creatures Clixo Pack has been named a finalist for Specialty Toy of the Year. 


The Mars Rover Clixo Pack is a glow-in-the-dark flexible magnetic building experience designed for imaginative minds. With all-terrain wheels, fire blasters, and custom pieces, you can build countless rovers, motorcycles, and space drones to explore the most challenging Martian landscapes. Get your spacesuit ready to unleash STEAM skills and creativity. The pack is currently available for pre-order here and will start shipping in mid-October. The pack will be available on Amazon in October as well. 


The Ocean Creatures Clixo Pack brings underwater wonders to life! Take your imagination to new depths with specially designed glow-in-the-dark pieces, fins, and tentacles. Inspire creative confidence, foster STEAM learning, and discover the power of play as you build countless underwater creations. The pack is currently available for pre-order here and will start shipping in mid-October. The pack will be available on Amazon in October as well. 


Clixo is a first-of-its-kind, multi-sensory, magnetic building toy that can be built in both 2D and 3D unlocking everyone’s imagination and creativity. The flexible and strong pieces combine the magic of origami with the power of magnets to let kids build an infinite number of creations. Through its ingenious, research-based design, Clixo empowers kids’ creative confidence by emphasizing the importance of discovery and learning by trying. 


The Toy of the Year Awards are the prestigious award competition hosted annually by The Toy Foundation (TTF). Clixo has been selected as a finalist for 2 of the 17 product categories for toys and games shaping the future of play. The product finalists were selected by an independent panel of play experts, journalists, academics, retailers, and other toy experts, who narrowed down the pool from the hundreds of nominations submitted by toy companies of all sizes. To vote for Clixo in this year’s Toy of the Year Awards, please visit here to vote for the Mars Rover Pack and here to vote for the Ocean Creatures Pack now through September 8th. 


Clixo will also be showcasing this year at Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere from September 30th to October 3rd at the Javits Convention Center in New York City. Award-winning toy designer and creator of Clixo, Assaf Eshet, will be on-site with the Clixo team presenting the new Clixo Packs as well as bestsellers including the Rainbow Pack. They will be located at Booth 1949. 


“After much tinkering and development, we are thrilled to bring two new Clixo packs to kids and adults to unlock even more creative possibilities and bring play to new heights,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo. “Our mission with Clixo was to create a modern and inclusive toy that would empower creativity and unlock imaginations for people of all ages. We’ve heard amazing feedback since our initial launch achieving that very goal and these new packs will continue to elevate our play system and discover new and fun ways of thinking and playing. We are also honored that both packs are now finalists at the Toy of the Year Awards (The “Oscars” of the Toy industry) and are excited to bring Clixo to the awards gala and the Toy Fair this year.”