O2C Brands Acquires Green Sprouts Expanding Company’s Lineup of Sustainability-Minded Brands

Green Sprouts O2C Brands
O2C Brands announces the acquisition of Green Sprouts, an innovator in natural baby products that reimagines the possibilities for swimwear, sun wear, mealtime, bath time, hair care, toys and more. The line stands out for its wide range of products for newborns, infants, and toddlers up to 4 years old.
“Green Sprouts exemplifies the very essence of O2C Brands core values – a fusion of innovation, sustainable materials, unwavering quality, distinctive design, and an emphasis on family. We are focused on strengthening Green Sprouts dedicated and loyal customer base, while building awareness through multiple market channels,” said Eric Lockwood, CEO of O2C Brands.
Green Sprouts was founded in 1982 by Becky Cannon, Founder and President – and a mother of two with creative ideas for sustainable baby products. “After 41 years of growing goodness with Green Sprouts, I am pleased to hand over my ‘baby’ to O2C Brands to nurture it through its next stage of development. O2C Brands is the best steward to lead Green Sprouts in further optimizing its potential.”
Green Sprouts joins the O2C family of brands that specialize in innovating products that focus on everyday needs:
O2COOL – Portable cooling, hydration, and outdoor products
TREVA – Cordless fans, humidifiers, and air purifiers
LunchBots – Lunch storage solutions
ECOVESSEL – Hydration vessels
UKONSERVE – Stainless steel food storage products
O2C Brands has significant sales relationships across multiple market channels, including ecommerce, kids/baby, gift/toy, sporting goods, mass, specialty, grocery, drug, hardware/do-it-yourself, healthcare, theme park, and more.
Big Path Capital was the exclusive advisor to Green Sprouts in the transaction. “We believe strongly in the growth potential for Green Spouts under O2C Brands’ direction,” said Michael Whelchel, CEO of Big Path Capital.