Licensing News

Playview Brands Extends Licensing Agreement with NERF

Playview NERF

Playview Brands, an established toy company with a diverse portfolio of brands and licenses that inspire families to see the possibilities of play, is proud to announce the renewal of its licensing agreement with NERF, the renowned Hasbro brand known for foam-blasting fun! This innovative partnership will keep NERF fans in control of their next championship with Playview’s NERF BUNKR Battle Zones, a customizable game field toy line.


NERF BUNKR Battle Zones aims to elevate NERF play by equipping fans to create and customize their battlefield with large-scale inflatable obstacles and accessories that take blaster battles to the next level. Playview’s line of BUNKR products gamify the battle experience by using a game card system that reinforces active, imaginative, and immersive play.


“It’s a thrill to extend our partnership with NERF, a brand that shares our commitment to delivering long-lasting memories of fast-paced fun,” said Andrew Sparkes, Senior Vice President, and General Manager at Playview Brands. “There are endless possibilities with the NERF BUNKR Battle Zones line, and we can’t wait to be able to provide enthusiasts with new and innovative ways to have a blast.”


NERF enthusiasts will have even more time to reload their blasters as Playview Brands plans to roll out new shapes, sizes, and features to keep the battle alive and the fun in focus. This includes last year’s Transport & Storage line, which makes the battlefield as mobile as your dives and ducks.


“NERF has long prided itself on our products’ ability to provide the tools that catalyze social active play, and NERF BUNKR Battle Zones help set the stage even further,” said Adam Kleinman, SVP & GM of NERF & Sports Action at Hasbro. “We are proud to renew our partnership with Playview Brands and continue to watch our fans invent new ways to battle.”


To learn more about Playview Brands, please visit their website at and LinkedIn.