Licensing News

Spookley the Square Pumpkin Joins the Tonies Collection of Characters

Spookley the Square Pumpkin

Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin, and tonies, the world’s largest interactive audio platform for children, today announced the launch of the first-ever Spookley Tonie. The Spookley Tonie will appear at—and soon be disappearing from—major retailers and specialty stores across North America and online at Amazon and The Spookley Tonie is appropriate for children ages 3+.


The Spookley Tonie features 25 audio tracks that combine songs from the popular Spookley movies and animated music videos with a brand-new story from Spookley himself of the amazing things that happened to him since the day he arrived at Holiday Hill Farm — especially just before Halloween that year. Along their audio journey, kids can dance to popular songs such as “The Transylvania Twist” and “The Boo Song,” and learn the importance of self-acceptance, friendship and empathy.


The Spookley Tonie adventure begins when the hand-painted character is placed on top of the soft, shockproof Toniebox. Made of durable fabric with no screens, sharp corners or edges, ads, camera or a microphone, the Toniebox features simple, intuitive controls for young children to adjust the volume, fast forward, rewind and more all on their own.


“We are delighted to welcome Spookley to the growing Tonies family of the most popular children’s entertainment characters,” says Christoph Frehsee, president, tonies USA. “We have no doubt this fun Spookley Tonie will become a spirited and beloved Halloween tradition for kids to enjoy through both independent play and with their friends and family, for years to come.”


Holiday Hill Farm is in the midst of a busy Spookley season for 2023. In addition to the new Spookley Tonie, GUND released a soft, cuddly new line of Spookley plush and Spookley has his first chain-wide book release of “The Legend of Spookley the Square Pumpkin” at Target. And, just in time for the back-to-school season, Spookley released a brand new music video “First Times” on Disney Junior that ties in with the Barnes & Noble hit book “Spookley the Square Pumpkin, the First Day of School.” Spookley will also make appearances at Sesame Place, Sea World’s Halloween Spooktacular, and other family-friendly events throughout September and October.


Visit to meet all the Holiday Hill Farm characters, download free activities including crafts and coloring sheets, and learn more about Spookley’s role as the “Official Spokes-Pumpkin” for National Bullying Prevention Month in October through a partnership with PACER’s National Bullying Prevention Center. Follow Spookley on Facebook ( and Instagram (@spookleythesquarepumpkin).


Spookley lives on Holiday Hill Farm, a world of storytelling magic where “Every Day is a Holiday” and where Spookley and his friends celebrate what makes every day – and every one – special throughout the entire year. Spookley was born one Halloween night years ago, when Joe Troiano’s young son asked for a non-scary bedtime story about pumpkins. Troiano is the award-winning author, script writer, lyricist and producer behind all of the Spookley the Square Pumpkin and Holiday Hill Farm books, movies, songs and stage shows. Spookley is the “Official Spokes-Pumpkin” for PACER’s National Bullying Prevention Center and National Bullying Prevention Month (October).


tonies is the original screen-free audio entertainment system for young children. Launched in 2016 in Germany, co-founders Patric Faßbender and Marcus Stahl created tonies with one thing in mind: their children. This revolutionary system allows kids to experience storytelling in a digital age, in a way that stimulates their imagination without screens. The Toniebox was created for kids and parents who want to feel good about their entertainment at home and to bring back imagination in its purest form. Today, tonies is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies was named among Fast Company’s prestigious World’s Most Innovative Companies for 2021, top ranked in Education. For more information, visit