Licensing News

Steiff Celebrates Global James Bond Day with new Villainous Bond Bear

Dr No Bear Steiff

Steiff, the inventors of the teddy bear, first brought James Bond to life in teddy bear form earlier this year with their Limited Edition James Bond “Dr. No” Musical Bear. The Dr. No Numbered Edition is a beautifully made musical bear with an internal wind-up musical box (a unique Steiff attribute), that plays the iconic 007 theme tune. The bear was crafted by hand in a limited edition of 3,000 bears, of which few are still available at Steiff and


Few figures are as iconic as the original international man of mystery, secret agent James Bond, cutting a sophisticated picture in his immaculate suit. The character is so widely beloved that all things Bond are celebrated annually on October 5th, in an homage to the date of the World Premiere of the first James Bond Film Dr. No on October 5th, 1962.


But everyone knows a good guy can’t exist without a bad guy…


Enter the Steiff James Bond “Dr Julius No” Villain Teddy Bear, available for pre-order now via and


This unforgettable villain was the first among later cackling, evil characters Bond would be up against, making his debut in the 1962 motion picture that bears his name. This classic nemesis, which everyone loves to hate, has been transformed into a most lovable Teddy bear by the designers and artisans at Steiff. Their version of Dr. No features a mohair body which simulates the character’s costume, right down to its Nehru-style collar. His head is sewn from bamboo viscose, and his arm paw pads are created with faux leather to simulate the villain’s famous leather gloves. The Dr. No and 007 logs are stitched on his foot paws, which are made of suede-like Alcantara.


What makes this bear even more special? There are only 1,962 pieces available in the Limited Edition piece.


He features a white tag Steiff button in his ear, five swivel joints, so that you can move his arms, legs and head, along with safety eyes. The bear comes with a numbered certificate of authenticity within a special James Bond presentation box, making him the perfect gift for the holiday season.