Licensing News

Yu-Gi-Oh! Product Expansion Announced at Brand Licensing Europe ’23 with All New Licensees

Licensing Konami Yu-gi-Oh!

As the popularity of Anime continues to skyrocket, captivating its fandom around the globe, Konami Cross Media NY, Inc has signed new licensees – including Fashion UK, Kovert and MISTER SFC – for the Yu-Gi-Oh! franchise. The announcement was made by Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, Inc.


Coleman noted that the new licensees will unveil an exciting array of apparel and accessories, with many focused on generating excitement with Yu-Gi-Oh!’s strong Gen Z fandom. All of the merchandise will be available in time for the 2023 Holiday season.


“We are excited for the continuing growth into new categories,” said Coleman. “From sustainable clothing, to gym workout wear, to jewelry, these new deals will bring a lot of buzz around Yu-Gi-Oh! products not previously available to its fans.”


Leading the way, Fashion UK is looking to grow its Anime offerings, with the company’s belief that Yu-Gi-Oh! will have strong appeal with their customers. Fashion UK is committed to making the world a greener and cleaner place to live, using sustainable materials like organic cotton and recycled polyester in the development and manufacturing of its product lines.



In an effort to further expand the range and reach of products in the market, Kovert, the US based manufacturer of high-quality Anime gym apparel and accessories, will launch a line of Yu-Gi-Oh! merchandise that offers a deepening of the brand with Gen Z fans. With an executive team that has a wealth of experience in the Anime landscape and having worked with leading rights holders in the genre, Kovert is one of the first Anime specific gym apparel manufacturers.


Accessories are also important, especially when marking a milestone anniversary. Thanks to a deal with Mister SFC, there will be a Yu-Gi-Oh! line of jewelry celebrating the 25th anniversary of the Trading Card Game.


At this year’s edition of Brand Licensing Europe, Konami Cross Media will be exhibiting at stand D110, continuing to hold discussions to further identify new merchandising offerings that will continue to energize the fan base.



Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. Celebrating over 25 years and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the manga, watching more than 900 Yu-Gi-Oh! Anime episodes and downloading Yu-Gi-Oh! Duel Links and Yu-Gi-Oh! Master Duel. Fans have also supported the brand at the box office, retail and have played with and purchased over 25 billion units of the Yu-Gi-Oh! Trading Card Game! The future is bright for this Anime franchise with a robust slate of new content and merchandise planned for release that will continue to engage and entertain audiences globally.