MGA Entertainment, one of the largest and fastest growing privately held toy and entertainment companies in the world, is bringing holiday cheer with mini seasonal delights from MGA’s Miniverse, its booming miniature collectible brand recognized for its virality across social media and prominence in the cultural zeitgeist. The brand announced its Make It Mini Food Holiday Theme collection, which boasts its first-ever licensed partnership as part of the new series. In addition to the new line’s Gingerbread House, Hot Cocoa, and Roasted Turkey capsules, MGA’s Miniverse has partnered with Warner Bros Discovery Global Consumer Products to launch an ultra-rare, surprise collectible inspired by the classic holiday film, Elf, the Mini Buddy the Elf Spaghetti dish. The partnership signifies the brand’s continued expansion into the lifestyle space via timely and innovative designs with real working DIY features and now best-in-class partnerships.
Disruptive for its time, and now an unexpected staple in family cookbooks across the globe, the legendary sweet and savory Candy Spaghetti has been scaled down and transformed into a miniature collectible right in time for the film’s 20th anniversary. Complete with realistic noodles and sweet, delectable toppings, the completed Elf-inspired culinary creation will be the perfect decoration to place atop the mantel for the season or to enjoy all year round. There are only 20,000 unique capsules, and the line is expected to sell out fast due to avid fans racing to retailers to get in on the chase for the rare collectible concealed by mystery packaging within the Holiday line.
The Make It Mini Food Holiday Theme is a collection of hyper-detailed, realistic, mini replicas of holiday foods. Each mystery ball-shaped capsule features blind unboxing and can be unwrapped to reveal individually wrapped mini toy “ingredients” and accessories, from sprinkles to mini marshmallows to utensils. Each capsule comes with a recipe card to make a mini culinary creation that is set in resin and hardens in UV or daylight for permanent display.
“Enjoying new and favorite activities with friends and family is a big part of what makes the holiday season so special, and the Miniverse Make It Mini Food Holiday Theme collection helps create those special memories,” said Isaac Larian, Founder and CEO of MGA Entertainment. “As the original and first-ever collectible line to combine miniatures with a DIY element, Miniverse is unlike any other brand on the market today. We are proud to partner with Warner Bros Discovery on this ultra-rare Mini Buddy the Elf Spaghetti dish, the perfect movie viewing party activity or stocking stuffer.”
The Make It Mini Food Holiday Theme Limited Edition line is made for ages 8 and up and is intended for “kidults” – adults ages 18-34 who hold onto their childhood spirit via consumer products or entertainment. Afterall, there’s room for everyone on the nice list. Buddy the Elf loves toys, and MGA’s Miniverse brings an adult’s love for toys and the holidays together for an authentic and exciting collaboration.
The new MGA’s Miniverse Make It Mini Food Holiday collection, along with the rest of the Miniverse range, are sold at all major retailers. To learn more about the line visit MGA’s Miniverse website and keep up on news by following MGA’s Miniverse on Instagram and TikTok.