Licensing News

New Puma and L.O.L. Surprise Collection Lights Up the Dance Floor

PUMA L.O.L. Surprise!

Get the party started with the fabulous new collection from global sports company PUMA and L.O.L. Surprise! This apparel and footwear collection is inspired by the playful attitude and beloved characters of the show and is available in toddler, kids and junior sizing.


The collection features pieces including iconic PUMA footwear styles like the RS-X and Cali Star. The party is about to start with the PUMA x L.O.L. Surprise! RS-X Sneakers. Sugar? Spice? Why choose. Designed after the dynamic duo Sugar and Spice, these kicks sparkle from top to bottom and feature a custom footbed and lace lock modeled after the two characters. Packed with glitz and glamour, the PUMA x L.O.L. Surprise! Cali Sneakers are perfect for fans of Dawn, with added sparkle details on the heel and side bringing some sunshine to every step.


In addition, kids can stay cozy while keeping cool with the PUMA x L.O.L. Surprise! Flare Leggings, PUMA x L.O.L. Surprise! Sugar & Spice Hoodie and more pieces like wide leg pants, two-piece sets and tees.


Retailing for $28-$85, the PUMA x L.OL. Surprise! collection will be available starting November 10th on, the PUMA mobile app, the PUMA NYC Flagship store and online and in-store at Kids Foot Locker and Foot Locker.


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany.


MGA Entertainment  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA’s Miniverse, Fluffie Stuffiez, Na! Na! Na! Surprise, Micro Games of America, BABY born and Zapf Creation. For more information, please visit us at or check us out at LinkedIn, Threads, Instagram and Faceboo