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Spin Master Announces Retirement of Chris Beardall, President, Toys

Chris Beardall Spin Master

Spin Master, a leading global children’s entertainment company, has announced that Chris Beardall, President, Toys and Chief Commercial Officer will retire as of December 31, 2023. Doug Wadleigh, currently Head of Global Toy Brands, will succeed Chris as the new President, Toys beginning in January 2024, reporting to Max Rangel, Global President & CEO.


“During Chris’ illustrious 23-year career with Spin Master he has been a driving force behind the introduction of thousands of toys to the market while also deepening and diversifying our portfolio and expanding our global footprint,” said Spin Master’s Global President & CEO, Max Rangel. “Chris leaves a legacy of amazing innovation that will forever be imprinted on the toy industry, and we wish him health and happiness in his next chapter. We’re grateful to have Chris’ support as we transition our Toy creative centre leadership to Doug, a seasoned toy industry executive. Doug has already made a meaningful impact at Spin Master, helping to strengthen our global toy brands and acquire new licensed partnerships. Under his leadership we will continue to unlock future growth within our toy business.”


Chris Beardall was first appointed as Spin Master’s Vice President of Product Development in 2000 and has since held progressive roles within the toy commercial business. For the past three years, he served as President, Spin Master Toys and Chief Commercial Officer, where he led the Toy creative centre with direct accountability for product development, design, packaging, licensing, product marketing and global sales.


“It’s been an absolute privilege and a once in a lifetime opportunity to have worked at Spin Master alongside so many talented people, creating countless toys that have inspired memorable moments for kids around the world,” said Beardall. “When I look back to when I started, we were just a small toy company with a few hits under our belt. Today, Spin Master has grown into a global industry leader, known for evergreen toy properties coupled with breakthrough innovation. While my decision to retire has not been easy, I am highly confident in the team in place and their commitment to delivering awesome play experiences.”


Wadleigh joined Spin Master in 2022 as Global Head of Toy Brands, responsible for profitable growth across all toy categories, leading product development and driving sales and operational alignment.


A toy industry veteran, Wadleigh previously held leadership positions within prominent global companies, including Mattel and Warner Bros., as well as innovative disrupters, including Baby Box. Co. and Loot Crate. Prior to joining Spin Master, he served as President and Global CMO of Goliath, a privately held toys and games company.