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Cepia Toys Announces Leslie Peck as New Head of Sales for North America

Leslie Peck

Cepia Toys, a renowned leader in the toy industry, is excited to welcome Leslie Peck as the new Head of Sales for North America. Peck, with her extensive 15-year background in both retail and manufacturing sectors, is set to bring a wealth of experience and insights to the St. Louis-based company.


Starting her career in toy merchandising at Walmart, Leslie Peck has risen through the ranks, holding senior sales positions at Hasbro Toys before her recent tenure in a significant sales leadership role at Moose Toys. Now based in Bentonville, Arkansas, Peck’s role as a mother to three daughters uniquely positions her to understand the evolving consumer trends and preferences in the toy market.


James Russell Hornsby, Founder and CEO of Cepia, expressed his enthusiasm for Peck’s joining: “We are absolutely delighted to have Leslie on board. Her appointment marks a significant milestone for us in terms of leadership in sales. Leslie’s impressive track record and profound understanding of the toy market make her an invaluable addition to our team. I am confident that her vision and expertise will greatly contribute to our continued success and growth.”


Peck shares her enthusiasm for her new role: “I am thrilled to join Cepia Toys and their amazing team. Having been a part of the toy industry for most of my career, I resonate with the magical feeling that Cepia brings to its toys and culture. I’m eager to dive in and lead the sales organization, with a commitment to delivering beautiful products, ensuring flawless execution, and cultivating best-in-class partnerships across all accounts.”


Leslie Peck’s appointment comes as Cepia Toys prepares for significant product launches in 2024, including the highly anticipated ‘Decora Girlz’ and the return of the beloved ‘Zhu Zhu Pets’ with ‘Zhu Zhu Aquarium’. Her expertise and leadership will be vital in supporting these key initiatives and further strengthening Cepia’s market position.


Headquartered in St. Louis, Mo., Cepia, LLC is a family-owned, privately-held entity that stands as a hub of creativity and innovation in the toy industry. Under the visionary leadership of James Russell Hornsby, Cepia has been instrumental in creating iconic brands such as Zhu Zhu Pets and Pop Soft Plush. Committed to igniting children’s imaginations worldwide, Cepia’s product portfolio, including the new Decora Girlz and the classic Zhu Zhu Pets, are distributed to major and specialty retailers globally. Explore Cepia’s enchanting world at