Licensing News

Heathside Trading to Launch Godzilla Line

Godzilla Heathside

Heathside Trading Limited has established an agreement with Toho International Inc to become a licensee for Godzilla. The agreement was brokered by Rocket Licensing and KJG Limited. The Godzilla licensed line, which will launch spring 2024 through selected retail partners, as well as direct-to-consumer through, will include 3D Keychains, Squishes, Mini Stickees and Slime based on the Godzilla library.


Darren Epstein from Heathside commented, ‘’We are so thrilled to be working with Toho International Inc and Rocket on this series of pop culture and gifting products. As big fans of the films and TV series, we are excited to offer new ranges of product under our Khadou brand!”


Heathside Trading Ltd is a leading manufacturer and wholesaler of Pop Culture Consumer Products based in the United Kingdom, offering ranges of product to customers globally on various formats. Relaunching will enhance the ability to target a direct to consumer customer going forward. Heathside and its Khadou brand work and acquire IP for development of product across, TV, Manga, Anime, Film, Gaming and associated entertainment platforms.


Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.