Licensing News

KIDZ BOP Inks Exclusive Apparel Licensing Deal With IHL Group

Kidz Bop IHP

Calling all future pop stars! KIDZ BOP announces an exclusive apparel licensing deal with IHL Group, a leading force in the fashion industry. The all-new KIDZ BOP apparel line will make pop star style accessible to kids everywhere and is set to hit retailers across North America in Q3 2024.


KIDZ BOP apparel will be available for both boys & girls and will include activewear, intimates, sleepwear, and loungewear. Inspired by the KIDZ BOP brand and the distinct styles of the KIDZ BOP Kids, the collection features on-trend silhouettes in bold colors with fun embellishments. Fans can elevate their pop star looks and express their individual style with mix and match separates.


The announcement follows an incredibly successful year for KIDZ BOP, which included record-breaking ticket sales for its “Never Stop” live tour, and the continued expansion of the brand’s global footprint further into Europe and Latin America.


To get fans even more excited, KIDZ BOP plans to support the collaboration through several marketing initiatives. This includes prominently featuring the fashion line in sold out live performances and in music videos on KIDZ BOP’s YouTube Channel, which boasts over 4+ million subscribers.


“Every year, we see hundreds of thousands of kids come to our concerts in their own pop star looks. Their excitement and enthusiasm inspired us to create a fashion line that’s on trend, accessible, and makes every kid feel like a star.” KIDZ BOP President, Sasha Junk, says: “IHL is the perfect partner to bring this vision to life, as they work with some of the biggest names in fashion and have incredible relationships with retailers.”


“We are thrilled to partner with KIDZ BOP- a true definition of a multi-hyphenate! KIDZ BOP has continued to evolve their brand – through music and content that empowers and inspires the next generation. We’ve watched the brand grow since 2001, and we couldn’t be more excited to be part of that continued growth.” says Sami Souid, Chief Executive Officer for IHL Group.