Licensing News

McFarlane Toys Signs Multi-Brand Licensing Agreement with Hasbro

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McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons to their Page Punchers line-up. Kicking off with Transformers and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures.


“Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores. Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item, we offer incredible value with this brand,” said Todd McFarlane, founder and CEO of McFarlane Toys.


“From Transformers and G.I. Joe to Power Rangers, Dungeons & Dragons and others, a number of Hasbro brands are known for their rich history and continued storytelling through comics. Page Punchers is a natural extension of these brands, providing the action and adventure our multi-generational fans have come to expect. We can’t wait for fans and collectors, alike, to get their hands on the first product drop coming out in early 2024,” said Casey Collins, President of Licensed Consumer Products at Hasbro.


McFarlane Hasbro product is expected to launch in early 2024 and will be available at mass market and specialty retailers.