Care Bears, the cherished and iconic brand under Cloudco Entertainment, celebrated for its message of sharing and caring, has joined forces with the globally renowned lifestyle brand Sanrio and its beloved Hello Kitty and Friends franchise. This enchanting collaboration seamlessly merges the worlds of Hello Kitty and her supercute friends with the heartwarming universe of Care-A-Lot, giving rise to an extraordinary union that will captivate fans of all ages.
Launching in early Spring 2024, this special collection marks an exciting crossover between Care Bears and Hello Kitty. Together, they unveil a captivating array of themed items. This magical assortment promotes self-expression, inviting everyone to embrace adventure alongside their treasured Care Bears and Hello Kitty and Friends characters.
The collection is set to hit shelves in early Spring 2024 at select retailers and select availability on sanrio.com. Look for the fashion collection and exclusive plush items at Target, exclusive Loungefly bags, accessories, home goods, and apparel at Hot Topic, and novelty accessories, stationery, and plush at Claire’s.
“Care Bears, the iconic brand known for its message of caring and friendship, has been cherished through generations. We’re thrilled to have Hello Kitty and Friends join Care-a-Lot, adding their unique charm and magic. This collaboration opens new avenues for engagement and introduces the magic of Care Bears to new friends,” states Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.
The addition of Hello Kitty and Friends to Care-a-Lot adds a delightful touch to this fashionable collection, allowing fans to express themselves alongside the iconic characters. Through this collaboration, both Care Bears and Hello Kitty fans will have the opportunity to experience a shared world that celebrates sharing and caring and fosters a sense of togetherness and joy.
“We are happy to partner with Care Bears, a brand that exemplifies our core values of friendship, kindness and inclusivity, and bring fans a special assortment of supercute collectibles in time for Hello Kitty’s 50th Anniversary in 2024,” said Jill Koch, SVP of Marketing, Brand Management and Creative at Sanrio, Inc. “We hope to bring smiles to everyone’s faces as they enjoy this iconic fusion of two brands that are dedicated to inspiring friendship around the world.”
As a leading brand for over 40 years, Care Bears has captivated the hearts of millions of fans globally and continues to grow rapidly in popularity. The collaboration with Hello Kitty further enhances the experience for fans worldwide.
For more information about this exciting collaboration and to explore the Care Bears World with Hello Kitty and Friends, visit sanrio.com.