Licensing News

Gamefam and Paramount Games Studio Unveil First-Ever SpongeBob SquarePants Game on Roblox

Gamefam spongebob

SpongeBob SquarePants is bringing his home in a pineapple under the sea to Roblox. Gamefam, the leading metaverse game developer and strategist, unveiled that it is joining forces with Paramount Games Studio to release SpongeBob Simulator, the first official Roblox game built wholly around the nautical, nonsensical universe of Nickelodeon’s SpongeBob SquarePants.


Launching Friday, January 26, 2023, SpongeBob Simulator is a collecting game where players can go on an adventure with their friends around the world of Bikini Bottom. Players can unlock and collect special “mini buddies” modeled after the quintessential supporting cast of the series including snails, jellyfish and mini clone versions of the characters. The experience will invite the more than 70 million daily users on Roblox to transform into SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Mr. Krabs, Sandy Cheeks and other iconic characters from the blockbuster franchise as they visit this digital rendition of Bikini Bottom. Taking part in the nautical nonsense of SpongeBob, players will team up to explore a vast, faithfully-designed world featuring their favorite under the sea areas, including Conch Street, and eventually Goo Lagoon and Kelp Forest.


“Deepening the connection with fans of our hit franchises through interactive and immersive experiences is a key facet of our long-term gaming strategy,” said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. “We’re excited to let fans step into Bikini Bottom and participate in the universe in a completely new way, and Gamefam’s expertise in creating and managing high-quality and engaging Roblox worlds makes them the ideal partner for us to expand into new horizons.”


Ricardo Briceno, Chief Business Officer at Gamefam, added, “Gamefam’s ultimate goal is to bring joy to players, and through this amazing partnership with the Paramount team, we turned one of the most beloved animated franchises into one of the most visually stunning games ever released on Roblox. Millions of existing and new SpongeBob SquarePants fans will be able to actively immerse themselves in Bikini Bottom like never before.”


SpongeBob Simulator comes on the heels of Gamefam and Paramount’s highly successful Teenage Mutant Ninja Turtles Battle Tycoon game on Roblox, which has drawn 19 million players since its launch in August 2023.


SpongeBob Simulator will be available for free on Roblox via most platforms and devices, including consoles, PCs, mobile, and tablets, starting on January 26, 2023.