Relatable (formerly What Do You Meme?), a modern entertainment and consumer product company inspired by pop culture and social media, announced the hiring of new Chief Revenue Officer (CRO) Karen Branson. This expansion follows Relatable’s highest-grossing revenue year in company history.
Branson brings over 15 years of experience in the toy and game industry, where she has developed and delivered on nationwide growth plans and sales strategies. Prior to joining Relatable, Branson most recently served as Senior Vice President of IMC Toys North America. At IMC, Branson led their entrance into the North American market while establishing and building out the US Subsidiary. Branson led the strategy to introduce IMC’s top brand, Cry Babies, helping to catapult it to the #2 national brand within the Baby Doll space. In addition, Branson helped to build out the brands from a storytelling perspective, working to secure placement for IMC original content on Netflix as well as other channels. Prior, she was the director of sales for Schleich USA Inc., where she was instrumental in rolling out sales and operations planning while managing the company’s North and South American businesses.
“Innovation and creative development have been the key drivers of Relatable’s transformation and growth,” said Karen Branson, Chief Revenue Officer at Relatable. “I’m thrilled to be on the front lines of strategizing plans to escalate Relatable’s position in the market and help grow the company to reach its full potential.”
What began as the best-selling, award-winning viral card game sensation What Do You Meme?, Relatable has continued to expand its product offerings in the adult party game, drinking game, family-friendly game, plush and pets arenas. In its seven years of operations, Relatable has grown to over 80 employees and a massive 32% market share. With the company’s rapid expansion and a diversification of its distribution model on a global scale, Branson aims to build upon Relatable’s growth to further the company’s position in the industries it serves, elevating Relatable to the leading entertainment company across toys and games.
“Karen brings fresh ideas and years of industry experience to this team,” said Tom Emelo, Chief Strategy Officer at Relatable. “We’re excited to see how she creatively executes our shared visions to propel Relatable to new heights.”
To learn more about Relatable, visit www.relatable.com.