Licensing News

Holiday Hill Farm Announces New Consumer Products Partnership With Oriental Trading Company

Oriental Trading Holiday Hill Farm

Holiday Hill Farm has entered a three-year agreement with Oriental Trading Company, a Berkshire Hathaway company, to create, market and sell a broad assortment of products featuring its beloved holiday icon Spookley the Square Pumpkin and all his Holiday Hill Farm friends. Oriental Trading, the largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and school supplies, will leverage its extensive direct-to-consumer channels and deep B2B channels via Fun Express, which includes virtually every conceivable market segment including school districts, to distribute the products to its customers throughout the U.S. and Canada.


More than 25 Spookley-themed products will be available for purchase starting fall 2024. The initial product assortment will include stress toys, inflatables, crayons, pencils, necklaces, foam picture frames, color-your-own magnets, trunk-or-treat decorating kits, party games, activity books, make-your-own-pumpkin “STEM” activity kits and more items that will appeal to educators, caregivers and children alike.


“Oriental Trading is the perfect partner for us and the go-to destination for teachers and parents looking to enrich their seasonal celebrations,” says Aaron Burakoff, Head of Partnerships at Holiday Hill Farm. “We can’t wait to see their new Spookley and friends products next fall.”


The star of the Holiday Hill Farm book series and animated and live-action puppet shows that millions around the world have seen on Disney Junior, Netflix and YouTube, Spookley is a perennial fixture in classrooms and at fall harvest festivals around the world. Spookley lives on Holiday Hill Farm, a world of storytelling magic where “Every Day is a Holiday” and where Spookley and his friends celebrate what makes every day – and every one – special throughout the entire year.


For more information about Spookley the Square Pumpkin and Holiday Hill Farm, please visit the official Spookley website ( and follow Spookley on Facebook ( and Instagram (@spookleythesquarepumpkin).