Events News

NY NOW 2024 Winter Market Returns to Iconic Jacob Javits Center with an Exciting Showcase of Innovation and Wholesale Trends

NY NOW 2023 2024 100th Anniversary

The NY NOW 2024 Winter Market is gearing up for an iconic return to the Jacob Javits Center in New York, captivating global attendees from February 4 to 7, 2024. Renowned as the premier gift and home wholesale market show, this bi-annual event continues to serve as the ultimate hub for brands, buyers, and designers in the heart of New York City. NY NOW represents a beacon for the wholesale community and offers a space for exploration and innovation, where a diverse array of products including gifts, accessories, global design, home design, luxury lifestyle, toys, stationery, and more will take center stage.


Designed to showcase the ever-evolving landscape of retail and commerce and offer attendees a unique opportunity to delve deeper into the industry, NY NOW will feature content and expert perspectives, engaging product installations, and immersive experiences. This year, attendees can anticipate a multifaceted program that goes beyond traditional event offerings.


“We’ve curated an immersive environment that not only honors our rich history but also introduces new and dynamic elements,” said Kim Mancuso-Telford, General Manager of NY NOW. “Our focus remains centered on advancing the future of the industry while continuing to foster meaningful connections with our vibrant community. From captivating product showcases to thought-provoking seminars, we’re embracing the excitement and discovery that has defined and will continue to define NY NOW for another century to come! We are honored to bring this iconic event back to NYC, and we can’t wait to share this momentous occasion with new and familiar faces.”


Celebrating a century of excellence, the Winter Market promises a variety of insightful discussions, hands-on workshops, and interactive demonstrations that will continue to push the boundaries of innovation and set the standard for shows to come:


Insightful Discussions and Workshops: Attendees will delve into the ever-evolving landscape of retail and commerce through a series of thought-provoking discussions and hands-on workshops and explore intriguing topics such as ‘Understanding the New and Evolving Retail Consumer,’ ‘Leveraging Growth Categories,’ and more.


Interactive Demonstrations & Tours: Everyone is invited to immerse themselves in interactive demonstrations that cover a wide range of subjects, from sustainability in retail to the emergence of experiential shopping and the impact of social commerce. These sessions provide multiple avenues for immersion in the vibrant market atmosphere and the discovery of unique, inspiring products.


Onsite Activations: To further enrich the Winter Market experience, NY NOW is introducing exciting onsite activations. Attendees can participate in unique experiences like tastings, functional attendee lounges, and food and beverage events that promise to connect, engage, and inspire.


Market Destinations: Beyond NY NOW’s three core categories, attendees are also invited to explore 4 Market Destinations that cater to different buying values and foster a greater sense of community among our partners. These destinations showcase the latest developments in design, innovation, and sustainability: Rising Artisans, Luxury Lifestyle, the Incubator Program, the Emerging Fine Jewelry Incubator Program, and International Pavilions.


A Showcase of Emerging Brands: The 2024 Winter Market welcomes back the NY NOW Incubator, supporting brands under 5 years old. After hosting ~230 emerging brands last summer, attendees can anticipate an even more vibrant showcase this February. The display will also introduce a new Incubator for Emerging Fine Jewelry Designers, showcasing NY NOW’s commitment to innovation and diversity within the wholesale community.


The Winter Market will also host a series of cutting-edge activations including a celebratory Happy Hour to commemorate the show’s 100th anniversary of industry influence, a Professional Headshot Studio, and lounge experiences. The initiatives are proudly sponsored by tech partners like Didit, Kickfurther, and Payoneer, plus brand partners like Grace Farms. These collaborations underscore NY NOW’s dedication to providing an immersive, forward-thinking experience, molding the future of innovation and collaboration for the next century.


As the NY NOW 2024 Winter Market approaches, attendees have the opportunity to explore exhibitors and products on NY NOW Online, the integrated wholesale platform powered by Bulletin. Retailers, buyers, and attendees can download the exhibitor lists, build a must-see list, and buyer tools to promote their attendance with custom assets.


To ensure a seamless and enjoyable experience, here are some recommendations to consider before heading to the NY NOW Winter Market:


Registration: Pre-register online to save time and avoid on-site registration lines. Bring a printed or electronic copy of your registration confirmation for easy check-in.


Networking Opportunities: Review the schedule of seminars, workshops, and networking events to plan your agenda (and sign up for onsite SMS reminders!). Connect with other attendees and exhibitors through social media platforms using the official event hashtag.


Pack Smart: Bring comfortable shoes for navigating the expansive show floor. Pack business cards for networking and note-taking essentials. Note that large backpacks and suitcases are prohibited on the show floor.


Have Fun: Enjoy the experience! Explore new products, make meaningful connections, and take advantage of everything NY NOW has to offer.


The NY NOW Winter Market is scheduled to take place at the Jacob Javits Center from February 4 to 7, 2024. Visit for further information about the exhibit and to register to attend.