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Philippe Roucoule to Head EMEA Consumer Products for Warner Bros Discovery

Warner Bros Discovery Philippe Roucoule

Warner Bros Discovery (WBD) announced that WBD and industry veteran Philippe Roucoule has been named Senior Vice President of EMEA Consumer Products, effective immediately. Roucoule, who recently held the position of Vice President, Category and Retail Business Development for WBD, will report to Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), part of the Warner Bros. Discovery Revenue & Strategy division run by Chief Revenue & Strategy Officer, Bruce Campbell.


Roucoule succeeds longtime European Consumer Products head, Julian Moon, who previously announced his upcoming retirement after 33 years with the company. Moon continues to oversee Consumer Products for the Asia Pacific region as he works with Oberschelp and WBD leadership on succession plans.


In his new role, Philippe Roucoule leads all Consumer Products operations across EMEA, with oversight of Warner Bros Discovery Global Consumer Products’ business in the UK, France, Germany, Italy, Spain, and Poland as well as agent markets across the regions. Roucoule will work with Oberschelp and WBD leadership across EMEA to develop and drive WBDGCP’s strategic, operational and financial initiatives to maximize the potential of key brands and franchises including DC, Harry Potter, Looney Tunes, Game of Thrones, Discovery and more, in support of WBD’s global multi-billion dollar retail consumer products licensing organization.


As part of Roucoule’s leadership team, Johanne Broadfield has been named Group Vice President, EMEA Franchise & Category Management. In addition to her current role overseeing Franchise Management and Marketing for WBDGCP EMEA, Broadfield will take on responsibility for the management of regional licensing partners and retail development, reporting directly to Roucoule.


“I’ve known and worked with Philippe for a long time. His business acumen and deep relationships with retailers and partners across the region are unparalleled and I am thrilled for him to take on this role as we continue to grow our business in EMEA,” said Robert Oberschelp, Head of Global Consumer Products for Warner Bros Discovery.


In his previous role, Roucoule oversaw regional management of licensing partners, including global partner LEGO, and was responsible for retail development across the EMEA region. Prior to joining Warner Bros. Discovery, Roucoule spent nearly a decade at The Walt Disney Company working in Home Entertainment and the Consumer Products business, with responsibilities for Retail and the Food, Health and Beauty categories for the UK and Ireland.