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Crazy Aaron’s Enterprises Welcomes Cassie Slane Guglielmo to Corporate Licensing Team

Crazy Aaron's 25th Ahren Hoffman-Hired July 4th Cassie Slane Guglielmo

Crazy Aaron’s, the mastermind company behind the iconic, U.S.-manufactured Thinking Putty, Land of Dough, and new Slime Charmers brands welcomes Cassie Slane Guglielmo as the Manager of Licensing and Content Development.


Guglielmo has over ten years of experience in the toy industry. Most recently, she served as Vice President at Barry & Jason Games and Entertainment, overseeing licensing, business operations, and partnerships. Prior to this role, she launched the arts & crafts company Dreamland Fairy, which rapidly expanded into specialty markets, earning recognition as “Vendor of the Year” from Learning Express. This endeavor marked the onset of her career in the toy industry. Guglielmo also brings with her a robust background in television journalism, marketing and sales.


“Crazy Aaron’s is an incredible company and I am looking forward to working together with the team to expand the brands and product line into new markets while forging stronger connections with consumers,” says Guglielmo.


In this role, Guglielmo will lead all licensing efforts for Crazy Aaron’s. She will work to continue to develop the Crazy Aaron’s brand by identifying key partnerships and product opportunities across a variety of categories. Guglielmo will also be responsible for growing our expanding content opportunities across strategic channels.


Aaron Muderick, the Founder and Executive Chairman of Crazy Aaron’s, adds “We are delighted to begin expanding Crazy Aaron’s in new directions that build on the tremendous brand loyalty and passion our customers have bestowed upon us. I look forward to developing valuable long-term partnerships within the Toy and Entertainment communities to develop exciting new products that deliver entertainment and healthy play for children worldwide.”


For more information about Crazy Aaron’s please visit


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A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty since 1998. Founder, Aaron Muderick, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough. Land of Dough is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable dough on the planet. They have also introduced their new Slime Charmers™ brand adding an amazing sensory product, while elevating a compound classic. All Crazy Aaron’s products are made with safe, nontoxic, top-quality materials and ingredients right on Main Street, USA in Norristown, PA.