Licensing News

Peanuts Returns to the Seoul Living Design Fair Celebrating the 50th Anniversary of the Beagle Scout

Beagle Scout Seoul

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is pleased to announce that it will be in attendance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from beloved character brand Peanuts. WildBrain CPLG represents the Peanuts brand in Korea and additional territories across Asia Pacific, China and Europe on behalf of Peanuts Worldwide.


A dedicated Beagle Scouts-themed booth at Hall B – 601 will pay tribute to this milestone with a range of products including wooden furniture, camping themed items and Beagle Scouts artworks celebrating Snoopy’s Outdoor Adventures for both retailers and consumers in Korea.


During the fair, which takes place February 28 – March 3, exhibiting Peanuts licensees will showcase collections inspired by the famous Beagle Scouts, including: stationery and home décor from online retail site Ten by Ten; small home appliance and tableware from licensee Inteco under its retail brand Bo-friends & Bo-Cuisine; pet care from Withrich, a specialist licensee who operates under brand name Paris Dog; branded socks from Popcorn and Kiki; and premium card covers from Gorilla District under brand name Ghosty.


The Peanuts booth design features quotes as well as scenes from Peanuts creator Charles M. Schulz’s beloved comic strips, creating memorable moments for fans. In addition, SN Garden, a licensee who operates Snoopy Garden in Jeju, has set up a special photo zone in the booth which will showcase a selection of beautiful images from the popular themed Snoopy Garden. WildBrain CPLG also has several promotional interactive events in the Seoul Living Design Fair Peanuts booth for attendees, including a Snoopy character Meet and Greet on February 28, March 1, 2 and 3 at 11am and 2pm, and a daily event hosted by individual licensees to showcase their products.


Attracting interior designers, marketers, trend research institutions and cultural figures, The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, attended by over 280,000 visitors annually. Participants include leading brands from Korea and abroad that stand at the forefront of interior design and lifestyle trends.


WildBrain CPLG is the dedicated international licensing arm of WildBrain Ltd., a global leader in kids’ and family entertainment across content creation, audience engagement and global licensing. As recently announced by Apple TV+, WildBrain Ltd. is currently in production on a brand-new animated Camp Snoopy series for the streaming platform, featuring Snoopy and the Beagle Scouts along with Charlie Brown and friends as they enjoy an adventure-filled summer outdoors.