Licensing News

Bioworld Makes an Impact with Adaptive Backpacks in Honor of Disability Awareness Month

Bioworld Minecraft Disability Awareness Month

Bioworld, the leading manufacturer of licensed lifestyle pop culture products, continues its commitment to its continued creation of licensed adaptive backpacks that helps improve the lives of disabled fans as part of Disability Awareness Month. The adaptive backpacks created are inspired by the popular video game franchise Minecraft, which will be celebrating its 15th anniversary since its release. The simplicity behind the game’s graphics has made it aesthetically pleasing to all players, which has been key to its incredible fandom established over the years.


The backpacks, which include the Minecraft 3-pc set (MSRP: $34.99) and the Minecraft all over print (MSRP: $34.99), are available to fans to purchase on Bioworld’s Amazon brand store. Each of the backpacks are styled after the popular Creeper character from Minecraft. Other styles and designs of Minecraft, as well as other popular licenses will be available at major retailers nationwide for the back to school season.


Few licensed backpack lines offer options for disabled fans. However, Bioworld’s elevated designs, much like its other apparel and accessories, demonstrate the importance of inclusivity in fandom.


“We create our products for the purpose of accessibility and inclusivity. In recognition of Disability Awareness Month, we want to ensure that everyone who loves the Minecraft games, no matter their circumstances, has the opportunity to celebrate their fandom,” said Jason Mayes, Senior Director of Marketing and Intellectual Property for Bioworld.


Further – Bioworld has donated in excess of 10,0000 backpacks to local Irving ISD schools to help underprivileged kids.

Outside of licensed apparel and accessories, Bioworld has also established a reputation for participating in charitable efforts. The pop culture merchandiser has always made social causes in their local community part of their core focus, having partnered with many non-profit organizations in the local DFW market over the years.

Bioworld is committed to offering products for fans of all abilities to incorporate into their lives. The company continues to lead the charge in officially licensed products by creating more accessible, fan-driven, and inclusive merchandise like these adaptive backpacks.