Licensing News

Mattel Partners with Atlantis Paradise Island Bahamas to Offer Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True

Barbie Atlantis

Mattel, Inc has revealed a celebratory partnership with Atlantis Paradise Island to develop Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True, an immersive, Barbie-themed experience for all guests to enjoy in honor of Barbie’s 65th anniversary on March 9.


Debuting Memorial Day weekend and lasting through the summer, Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will offer a host of Barbie-themed experiences. From tailor-made Barbie-themed guest rooms and suites to activations, bespoke retail, and more, the partnership brings Mattel’s Barbie to the Caribbean and the Bahamas for the first time in history.


Atlantis’ Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will include:

Barbie Bahamas Beach Vacation – the Immersive Experience. Barbie enthusiasts of all ages will have the opportunity to walk through and experience Barbie’s Atlantis wonderland. The attraction is in The Royal, an icon of Atlantis and set against a backdrop of the largest open-air marine habitat in the world, featuring magnificent marine life. Visitors can explore several immersive playsets filled with Instagrammable vignettes, activity stations, and themed Barbie doll boxes that guests can climb into and snap photos, plus portholes offering a glimpse at real-life mermaids. Other highlights include the pink carpet, which stretches from The Royal’s grand staircase, and an over-the-top Barbie ball pit.


Travelers visiting Atlantis can book Barbie-themed beachside guestrooms and cabanas. Each guestroom and cabana will incorporate design elements and details that are unique and iconic to Barbie. From pink pillows and throw blankets to customized chaise lounge chair cushions and Cabana accessories, guests will have the opportunity to experience the world of Barbie in Paradise.


The Coral’s Sun & Ice café will be reimagined into a Barbie culinary adventure, complete with an exclusive, Barbie-inspired menu featuring desserts, cocktails, mocktails, and themed decor.


Atlantis Kids Adventures will offer Barbie-themed experiences, such as cooking classes and activations.


Complimentary Barbie movie night programming both poolside and in the Atlantis Theater.


“What better way to celebrate Barbie’s 65th anniversary than to create a one-of-a-kind guest experience for the first time ever at Atlantis Paradise Island,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel. “Atlantis is unmatched in offering top of the line experiences, a commitment to consumers and fans that we deeply value at Mattel.”


“Atlantis Paradise Island’s collaboration with the global toy and entertainment company Mattel adds to the resort’s 25-year history in providing world-class, experiential entertainment,” said Audrey Oswell, President and Managing Director, Atlantis Paradise Island. “What makes the Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True special, is that it is meant to be enjoyed by all generations and will offer a range of accessible experiences. We are a resort that has a long history of delivering unforgettable experiences to our guests, and firsts to The Bahamas. Barbie fits that bill.”


The collaboration follows the Atlantis Paradise Island’s milestone 25th anniversary year that debuted bold multimillion-dollar renovations, including the complete renovation of The Royal, a reimagined Atlantis Casino, and the new Bar Sol. Atlantis welcomed an array of captivating new dining destinations, including Silan, the Mediterranean-inspired restaurant from James Beard Award-winning chef Alon Shaya, and Paranza at The Cove, a coastal Italian restaurant by Chef Michael White, making Atlantis the only resort in the Caribbean with three Michelin star-rated chef-led restaurants. The Perch at The Cove is now open and the first and only Shake Shack in the Caribbean, offering specialty menu items unique to the Bahamas and a full bar.


Please visit for room reservations and for more information about traveling to the Bahamas, visit