Licensing News

Warner Bros Discovery Collaborates with International Olympic Committee for Looney Tunes Licensing

Warner Looney Tunes Olympics

Warner Bros Discovery Global Consumer Products (WBDGCP) announced that it has collaborated with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the beloved Looney Tunes characters with product beginning to roll out now through 2026. Warner Bros Discovery’s iconic Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.


Additionally, WBDGCP has partnered with eight National Olympic Committees (NOCs) from eight countries including the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico to create country specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the United States and Brazil.


In each country, WBDGCP will work with licensees across all major product categories including Fashion and Sportwear, Toys, Collectibles, Sporting Goods, Beauty and Grooming, Home and Seasonal. Licensees and retailers currently signed on to participate include leading trading pin manufacturer Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States; Jóma in Spain; BIG W in Australia; The Warehouse in New Zealand; Carls Jr., Hockey Exportprint, Regalos Siglo XXI, Blackstorm in Mexico; Reserva, Grow, Club Comics, Kameleon Bags in Brazil, others in Poland and Italy. Bioworld, Mad Engine, Freeze, and Isaac Morris have also collaborated on product. In addition, the WB Shop will carry a selection of officially licensed products.


“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros Discovery Global Consumer Products. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”


Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services stated, “Through the licensing collaboration with Warner Bros Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”


The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.”


Warner Bros Discovery Global Consumer Products continues to welcome licensees to join the program and help the company reach Olympics fans around the world.