Licensing News

BoxLunch Embraces Flower Power with an All-new Hello Kitty and Friends Floral Collection

BoxLunch Hello Kitty

In celebration of Hello Kitty’s 50th anniversary year, fandom-forward retailer BoxLunch launched a new, exclusive Hello Kitty and Friends Floral Collection, now available for fans to enjoy. Whether lounging amidst the flower beds or joyfully frolicking in poppy fields, this assortment of apparel and accessories promises to infuse fun, freshness, and a sense of joy into the wardrobes of all kawaii couture aficionados.


This delightful collection is a treasure trove of petals, featuring beloved kawaii icons such as Pochacco, My Melody, and other fan-favorite Sanrio characters, with charming floral prints suitable for any occasion. The supercute 28-piece collection includes home décor, accessories, jewelry, pins, bags, sleepwear, and apparel, catering to women, toddlers, youths, and infants alike.


As fans worldwide celebrate the remarkable 50-year legacy of the pop culture icon, BoxLunch’s latest collection allows them to proudly express their fandom for Hello Kitty and her friends, underscoring the enduring universal appeal and kind spirit of these beloved characters. For every $10 spent online or in-store, BoxLunch will provide a meal to a person in need through its philanthropic partnership with Feeding America.


To keep up with the latest updates for this campaign and the upcoming Hello Kitty Floral & Friends Collection, visit To stay up-to-date with the latest products and trends, follow the retailer on Facebook, Instagram, and X at @BoxLunchGifts. The Hello Kitty Floral Collection is available in-store and at


BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 221 stores throughout the US. For more information, please visit our e-commerce website and or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.


*For every $10 spent, BoxLunch will donate at least one meal to Feeding America®. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2024 to February 1, 2025. Meal claim valid as of 2/4/24 and subject to change.