Sesame Workshop Names the Business Hub Group Its Licensing Agent for Brazil

Sesame Workshop Business hub group

Sesame Workshop, the global impact nonprofit behind Vila Sésamo, has named The Business Hub Group its licensing agent for Brazil. The Business Hub Group will manage consumer products, special activations, and retail events for the beloved children’s brand.


“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” said Polo Valdes, Sesame Workshop’s Senior Director for Latin America. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger, and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come, and all their friends.”


“Vila Sésamo has been an integral part of children’s everyday lives, encouraging playful learningfor multiple generations,” said Fanny Salazar Mourré, The Business Hub Group’s Head of Brand Extension. “With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy Vila Sésamo.” Paulo Ferreira, a highly experienced executive with a passion for marketing and brand extensions, will lead the team as it develops Vila Sesamo’s brand strategy.


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Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at and follow Sesame Workshop on Instagram, X, Facebook, and TikTok.


Fanny Salazar Mourré founded The Business Hub Group agency in 2019, bringing together a dynamic and highly experienced group of successful Latin entrepreneurs from different countries and industries, fashion, retail, brand extension, entertainment and franchising. With strategically located branches in Latin America and a strong portfolio of brands, such as Head, Revlon, Elizabeth Arden, Kenneth Cole, Elle, Toys R Us, Graco & Sanrio, TBHG implements successful retail programs that make a strong statement in the market. For more information please visit