Licensing News

ZURU Unveils Mini Brands KFC!: A Finger-Lickin’ Addition to the Mini Brands Collection

mini brands kfc zuru

ZURU is thrilled to announce the launch of its latest addition to the Mini Brands collection – Mini Brands KFC!


KFC, one of the most recognized and beloved restaurant brands globally, has joined forces with ZURU to bring the finger-lickin’ goodness of their worldfamous menu to the palm of your hand. As the stand-alone brand in its range, it was created with true fans in mind, guaranteeing five KFC miniature limited edition collectables in every capsule. There are 20 perfect replicas of KFC’s secret recipe staples, including fried chicken and irresistible sides. Hidden in the mix are rare gold, scented and frozen moment miniatures for a lucky few to find.


Mini Brands’ continuous commitment to elevating the level of detail in each miniature and delivering an unparalleled collecting experience is undeniable in this season’s launch. Mini Brands KFC is a testament to that standard with the intricate details that mirror the delicious look and iconic branding that KFC is famous for.


“With the past success of Foodie Mini Brands for both Series 1 and Series 2, we know our Miniacs have a hunger to see even more of their favorite food brands miniaturized. We are excited to satisfy their countless requests with this specialized collection of KFC. The team has put in tireless effort to innovate the amount of detail we can achieve in such a small product to a higher degree than ever before,” said Henry Gordon, Global Sales Director at ZURU.


Mini Brands KFC hit the shelves with a suggested retail price (SRP) of $7.99, offering collectors a friendly pricepoint to easily add KFC to their miniature world.


Over a strong five years and a diverse portfolio, Mini Brands has established itself as the #1 collectable brand on TikTok, amassing over 6 Billion hashtag views on the platform. The engaging and interactive nature of Mini Brands has resonated with TikTok’s audience, solidifying its status as a social media sensation.


With Mini Brands KFC, ZURU continues to lead the way in the miniature collectable space, offering enthusiasts an unmatched experience in collecting and showcasing their favorite brands in pint-sized perfection.


KFC serves joy through its Original Recipe fried chicken and finger lickin’ good food, and this Mini Brands KFC is another way the brand will serve joy to its customers.


The Mini Brands x KFC partnership and iconic collab was made possible in part by Licensing Matters Global, a full service and boutique licensing agency, that represents the KFC brand.