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Toy Association May 16 Webinar: Understanding Kids’ Media Habits for Successful Toy Marketing

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Looking for new ways to create a more effective toy marketing strategy? Don’t miss “Kids Today: Data-Driven Insights Into the Media Research That Matters,” an upcoming Toy Association webinar taking place Thursday, May 16 at 2 p.m. (Eastern). Registration is now open.


During the webinar, participants will receive an overview of the latest research into kids’ media usage and the key factors impacting media plan development in today’s marketplace. The session will feature in-depth data by age group across all digital platforms, with insights to help toy companies as they formulate marketing plans, in addition to the following topics:


  • Device ownership
  • YouTube, streaming, and connected TV usage and opportunities
  • Video games
  • TikTok
  • Media’s influence on kids’ toy selection
  • Kids’ influence on toy purchases


The webinar will be presented by Blue Plate Media Services’ President David Becker and Media Director Tim Jones. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.


The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy industry stakeholders are invited to participate, but it is specifically recommended for executives and staff responsible for advertising and marketing.


Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.


-Original piece written by The Toy Association-