Entry Deadline Extended for The Licensing Awards 2024

Licensing Awards 2024 extended

The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June. The decision to extend the deadline came about after several requests from companies for more time following last week’s Licensing Expo. There will be no further extensions.


All of the award categories – including those for licensed products, licensed properties, retail, marketing, honorary achievement, plus the awards for sustainability, international retail and licensed live events –can now be entered, for free, via the website.


The Licensing Awards 2024 (which is owned and organised by Max Publishing) cover licensed product launches, licensing activity and licensed retailing execution taking place between 1 June 2023 to 31 May 2024.


Entry and judging of all the product categories will once again be done online – the process is quick and easy and means that there is no need to send any physical samples of products.


As ever, the product awards will be judged by key retailers from across the UK market – last year more than 200 retailers judged the categories.


All categories are free to enter. Deadline for all entries is Thursday 6 June.


This year sees the introduction of a new category – Best Licensed Health & Beauty Range. This is open to all licensed health and beauty products or ranges aimed at children or adults (including fragrances, bath and body, cosmetics, personal care items and vitamins).


The Licensing Awards 2024 have the strong backing of major names in the industry as official sponsors. The headline sponsor of the awards is Brand Licensing Europe, while Licensing International is an official supporter with its UK Rising Star award also presented at the event.


The awards event itself will return to The Great Room at The Grosvenor House Hotel, London on Tuesday 10 September 2024, so mark the date in your diaries.