Licensing News

Hidden Pigeon Company Signs Retail Monster as Global Licensing Agent

Kidden Pigeon Company Retail Monster

Hidden Pigeon Company (HPC), the dynamic new multiplatform kids and family content company that is extending the reach of award-winning author/illustrator Mo Willems’s beloved character brands, has appointed Retail Monster as its global licensing agent. Retail Monster will develop a full licensing and merchandising program for Willems’s popular character brands such as Elephant & Piggie, The Pigeon, and Knuffle Bunny, among others.


“We are delighted to join forces with the team at Retail Monster, who are well-respected, long-time experts in the entertainment licensing and retail arenas,” said Karen K. Miller, CEO of Hidden Pigeon Company. “Our primary goal at HPC is to expand the world of Mo’s book-based character brands far beyond the printed page and give kids and former kids more ways to enjoy and interact with them. Partnering with Retail Monster enables us to tap into their expertise with top IP and best-in-class licensing partners to help us open doors to many exciting new opportunities for these standout brands.”


“Hidden Pigeon Company has an incredible portfolio of brands and we’re excited to be working together to bring Mo Willems’s characters to life with strategically-focused licensing programs that will appeal to a worldwide audience,” said Michael Connolly, Founder & CEO of Retail Monster. “Mo Willems’s fan base is large and growing and we’re eager to help further that expansion.”


Retail Monster is currently in discussions with potential licensing partners across a range of key categories and new partnership announcements are expected soon.


Launched by an executive team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC ( utilizes its relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles; New York; Orlando; Bentonville, AR; Minneapolis, MN; and London, United Kingdom.


Hidden Pigeon Company (HPC) is an exciting new multiplatform kids and family content company founded in early 2023 by celebrated children’s book author Mo Willems along with Stampede Ventures and RedBird Capital Partners. It was formed with the goal of expanding the already-impressive reach and impact of Willems’s best-selling catalog of children’s books and intellectual property across all entertainment platforms – from television, film, and digital to live events, location-based experiences, licensing & merchandising, publishing, and more. Hidden Pigeon Company takes its name from Willems’s immensely popular character, the Pigeon, from “Don’t Let the Pigeon Drive the Bus!” and “Don’t Let the Pigeon Stay Up Late!,” as kids and “former kids” (as Mo likes to say) – delight in finding The Pigeon hidden somewhere in all his books. HPC’s Mo Willems Workshop YouTube Channel features fresh content based on Willems’s characters and brands, including Elephant & Piggie, Knuffle Bunny, and The Pigeon, to inspire creativity and spark serious silliness.