Ultra PRO International LLC (“Ultra PRO”), a leading designer and manufacturer of top-quality products since 1952, is proud to welcome gaming industry veteran Richard Dracass to the team as its new Director of Entertainment.
With over 20 years of experience in the gaming industry spanning all levels of the supply chain, Dracass brings a wealth of expertise in brand leadership, innovative marketing strategies and community engagement. In his new role, Dracass will drive business development and growth strategies for Ultra PRO’s entertainment division.
“Richard’s dedication to surpassing industry standards and ability to see beyond the status quo really stood out to me,” stated Jay Kuo, president and CEO at Ultra PRO. “His exceptional track record and ability to understand market dynamics make him an invaluable addition to our team, and we look forward to his leadership in advancing our mission to deliver high-quality, innovative products to our customers.”
Dracass’ extensive career portfolio includes key roles across notable industry leaders, serving as global media and events manager at heo Group, director of operations at Passport Games Studios, and entertainment gaming account manager at Upper Deck Entertainment. Prior to his role at Upper Deck, Dracass spearheaded Hasbro’s Wizards of the Coast division as Global Brand Trade Marketing Manager, where he administered and orchestrated key programs such as the Wizards Play Network, which experienced 60 percent engagement growth under his leadership.
“I’m thrilled to join Ultra PRO’s passionate and innovative team,” shared Dracass. “I look forward to building on the strong foundation already in place here and finding new ways to enhance our entertainment offerings. Together, we’ll continue to shape the future of the gaming industry and bring exciting new experiences to our community.”
For more information about Ultra PRO and its collection of easy-to-learn casual games, visit www.ultrapro.com.