Techno Source Is Hiring

Techno Source: Senior Product Marketing Manager

Company Overview:

Techno Source is a high-growth, entrepreneurial, division of the Li & Fung Group, a $16 billion a year multinational company. Techno Source is focused on the toy and game market. Based in New York City, Techno Source ships its products directly to major retailers around the world. A large part of our business is creating products based on major brand licenses which include: Disney, Nickelodeon, US Playing Cards, Intellivision, Marvel, Sanrio, Tetris, and Rubik’s.

Position Description:
The Senior Product Marketing Manager is responsible for managing, all aspects of product development (including gameplay), product marketing, and partner relationship management, for his/her portfolio of products.


  • Manage and direct all areas of the marketing mix including brand management, product management, advertising, promotions, packaging, and channel marketing.
  • Manage and direct all areas of product marketing, gameplay development, and creative development, including bringing product from original concept to production and from production to marketplace.
  • Take responsibility for the management of critical path analysis, ensuring corrective action is taken in a timely manner where necessary.
  • Act as liaison with third party licensors, ensuring timely approval at each stage of development.
  • Act as liaison with Industrial Design, Graphic Design, Sales and Planning in order to drive product development in its entirety.
  • Manage the financial aspects of a portfolio of products, including costing and pricing, budgeting, SKU rationalization, and profitability analysis.
  • Manage assistant and associate level product marketing staff
  • Create needed sales tools to support successful sell in of the Techno Source products

Experience Required:

  • 10+ years of consumer product brand management experience in a new product-oriented industry, preferably working with toys, games, consumer electronics, or video games
  • Must enjoy gaming and toys and be able to help conceptualize gameplay based on the characteristics of a brand or character
  • Hands-on understanding of product development functions for diverse product lines, including working directly with Product Designers, Graphic Designers, as well as with overseas development and manufacturing facilities.
  • Experience with project planning and day to day project management for high volumes of product options, consistently meeting pre-established market introduction dates.
  • A solid understanding of brand marketing concepts—especially as it relates to consumer products sold at retail

Desirable Qualities:

  • Well organized, diligent, and capable of multi-tasking in a dynamic environment
  • Excellent at working under pressure and within tight deadlines.
  • Ability to quickly assess situations, take initiative and act accordingly to get the job done
  • A flexible entrepreneurial spirit, thriving on change, speed, and problem solving
  • Passionate about creative excellence and willing to drive self and others to achieve
  • Finely honed intuition and discriminating creative judgment
  • Exposure to both U.S. and international marketplaces a plus
  • A Bachelor’s degree is required, Marketing or Business degree preferred
  • Flexibility in working hours is a plus due to time zone differences with key contacts
  • Must work out of NYC office
  • Must be able to adapt to working with Asian offices in Hong Kong via email and phone

Interested candidates please contact Eric Levin at