Techno Source Is Hiring

Techno Source: Assistant/Associate Product Marketing Manager

Company Overview:

Techno Source is a high-growth, entrepreneurial, division of the Li & Fung Group, a $16 billion a year multinational company. Techno Source is focused on the toy and game market. Based in New York City, Techno Source ships its products directly to major retailers around the world. A large part of our business is creating products based on major brand licenses which include: Disney, Nickelodeon, US Playing Cards, Intellivision, Marvel, Sanrio, Tetris, and Rubik’s.

Position Description:

The Assistant Product Marketing Manager (APMM) is responsible for assisting, and/or independently managing, all aspects of product development (including gameplay), product marketing, and partner relationship management, for a portfolio of products.  This position reports to a Product Marketing Manager responsible for managing several brands and product lines. Must enjoy playing games and have a passion for kids’ products. Depending on experience, this could be an assistant or associate level role.


  • Assist with all areas of product marketing, gameplay development, and creative development, including bringing product from original concept to production and from production to marketplace
  • Assist with the management of critical path analysis, ensuring corrective action is taken in a timely manner where necessary
  • Act as liaison with third party licensors, ensuring timely approval at each stage of development
  • Act as liaison with Industrial Design, Graphic Design, Sales and Planning in order to drive product development in its entirety.
  • Assist in managing the financial aspects of a portfolio of products, including costing and pricing, budgeting, SKU rationalization, and profitability analysis
  • Assist in creating needed sales tools to support successful sell-in of the Techno Source products
  • Assist in all areas of product and brand marketing around assigned products and projects

Experience Required:

  • 2-5 years of consumer product brand management experience in a new product-oriented industry, preferably working with toys, games, consumer electronics, or video games
  • Must enjoy gaming, especially videogames, and be able to help conceptualize gameplay based on the characteristics of a brand or character
  • Some knowledge of product development functions for diverse product lines, including working directly with Product Designers, Graphic Designers, as well as with overseas development and manufacturing facilities
  • Experience with project planning and day-to-day project management for high volumes of product options, consistently meeting pre-established market introduction dates
  • A basic understanding of brand marketing concepts—especially as it relates to consumer products sold at retail

Desirable Qualities:

  • Well-organized, diligent and capable of multi-tasking in a dynamic environment
  • Excellent at working under pressure and within tight deadlines
  • Strong writing skills
  • Ability to quickly assess situations, take initiative and act accordingly to get the job done
  • A flexible entrepreneurial spirit, thriving on change, speed, and problem solving
  • Passionate about creative excellence and willing to drive self and others to achieve
  • Strong intuition and discriminating creative judgment
  • Exposure to both U.S. and international marketplaces a plus
  • A Bachelor’s degree is required, Marketing or Business degree preferred
  • Flexibility in working hours is a plus due to time zone differences with key contacts
  • Must work out of NYC office
  • Must be able to adapt to working with Asian offices in Hong Kong via email and phone

Interested candidates please contact Eric Levin at