Entertainment One (eOne) announced that PJ Masks makes its China debut on FTA broadcaster CCTV beginning, March 21.
The first season of PJ Masks will launch on CCTV14, CCTV’s children’s channel, marking the first time the show will appear on broadcast television in China after having previously only been available in the territory on SVOD platforms. Scheduled to air daily from midday to 1 p.m. with four episodes shown back to back, the series anticipates it will pull in more viewers.
In addition to the broadcast, fans can also access a host of content including interactive games and activities at the official PJ Masks WeChat account (ID: shuiyixiaoyingxiong). To celebrate the CCTV14 launch, a special pack of WeChat stickers will be released for fans.
“Securing broadcast for PJ Masks on China’s leading children’s channel will boost viewership and awareness for the property significantly when it launches this month,” said eOne’s Monica Candiani, executive vice-president of content sales, family and brands. “We’re committed to becoming a leading supplier of high quality children’s entertainment in China and the increased exposure will help us put down roots that will secure the future of PJ Masks for many years to come.”
To fuel fan engagement alongside the increased viewership, eOne has a calendar of nationwide PJ Masks events and activities planned that will bring the superhero characters to venues across the region. The brand’s toy partner Alpha also plans to release brand new toys and merchandise including R/C toy cars, lights and sounds vehicles, and a headquarters playset.