Entertainment

Genius Brands, Tankee Form Platform Partnership

genius-brands-minecraft-tankee

Genius Brands announced a content partnership between its Genius Brands Network and Tankee, a secure digital destination for kids ages 6–12 to enjoy gaming videos.

Beginning this July, Genius Brands Network will launch a roster of Tankee Originals, including Minecraft Journey to the End (pictured above), Octodad Dadliest CatchPixARK Adventure, and Fairy Horse Quest, delivering a total of 75 episodes on the Kid Genius Cartoon Channel, which targets kids ages 6–11. Additionally, Tankee will launch content from Genius Brands’ Kid Genius Cartoon Channel across its free entertainment app, including Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab.

“We pride ourselves on being a forward-thinking company, and this new partnership with Tankee offers us the opportunity to engage our audience across all mediums further, broadening our coverage into the gaming space with our content launch on Tankee’s award-winning platform,” said Genius Brands’ Chairman and CEO Andy Heyward. “The children’s media landscape has evolved so rapidly and dramatically over the past five years. With content platforms becoming increasingly diffused, we identified a vacuum in the market our Kid Genius Channel viewers are clamoring for, and we are thrilled to bring Tankee’s dynamic productions based on wildly popular video games to our streaming service.”

“We are honored to be partnering with Genius Brands and bringing Tankee Originals to 80 million households,” said Gerald Youngblood, co-founder and CEO of Tankee. “We created Tankee, the free entertainment app for kids 6-12, to give kids the videos they love from their favorite games like Minecraft while helping parents protect their kids from inappropriate content. We share in Genius Brands’ mission to give kids entertaining and age-appropriate shows in a safe environment and couldn’t be more thrilled to see Tankee’s original programming on the award-winning platform.”

Genius Brands Network includes the Kid Genius Cartoon Channel and Baby Genius TV.