Driver Digital Studios has reached an agreement with the Kidoodle.TV streaming service to add Cool School, to the Kidoodle.TV content slate.
Beginning this month, Kidoodle.TV will feature the entire Cool School library with more than 400 episodes available in 145 countries around the world across connected devices including Apple TV, Roku, and more.
Designed for the way families use their screen time, Kidoodle.TV offers high-quality kids’ content on a Safe Streaming platform. The streaming service is a Listed Member of the KidSAFE Seal Program and has received the Parent Tested, Parent Approved Award.
“Kidoodle.TV is known to curate top kids’ programming from around the world, and we’re thrilled that Cool School has joined their best in class library and Safe Streaming platform,” said Scott Weitz, founder and CEO, Driver Digital Studios. “Kids and families have loved Cool School for years on YouTube, and through this partnership, we’re excited to offer a new way to discover all the stories and fun that Cool School offers directly to their screens through a safe and trusted platform.”
“As more and more parents are aware of the dangers their children face while streaming, Kidoodle.TV is a Safe Streaming alternative that is proud to offer great brands like Cool School.” said, Brenda Bisner, senior vice-president content and business development, Kidoodle.TV.
With the launch on Kidoodle.TV, this is the first time Driver Digital Studios is offering its content on this platform. The content deal was brokered on behalf of Cool School by Alita Friedman, CEO, Alita’s Brand Bar.
In 2018, Driver created more than 400 minutes of content a month for its portfolio and its clients. The Driver Digital Studios portfolio includes top kids YouTube channels Cool School and Dream Mining. The Cool School YouTube channel has more than 1MM lifetime subscribers and more than 5 billion views, with thousands of new subscribers being added every month.
aNb Media spoke with Driver Digital’s Weitz more in-depth about its on-going plans for Cool School and its approach to content creation in today’s digital world: