Nickelodeon announced the launch of an all-new feature-length PAW Patrol special, PAW Patrol: Ready, Race, Rescue.
Walmart will be the exclusive home for Ready, Race, Rescue, offering the DVD and special-edition product across 10 categories launching in the U.S. on September 3. The DVD will be bundled with a digital copy of the 44-minute episode for a retail price of $14.96. Pre-orders are now on sale.
PAW Patrol, produced by Spin Master Entertainment, is a top-rated kids TV DVD franchise for four years running. Ready, Race, Rescue follows the success of PAW Patrol: Mighty Pups, the kids’ non-theatrical preschool direct-to-video release of 2018. In an all-new adventure, the pups take to the track for the Adventure Bay 500 and need to speed into action when legendary race car driver, The Whoosh, can’t compete.
The Ready, Race, Rescue product assortment will include toys, apparel, accessories, footwear, home, health and beauty, and more. Walmart and Viacom Nickelodeon Consumer Products (VNCP) are also partnering with retail-tainment events in 800 stores nationwide the weekend of September 7.
VNCP will celebrate the exclusive collection with race-themed marketing initiatives, starting with a NASCAR sponsorship with partner, Spin Master Entertainment. A Ready, Race, Rescue-themed Kids Zone, PAW Patrol–costumed character appearances, and activations will be featured at NASCAR’s event in Richmond, Va. on on September 21. In the lead up to the event, seven influencers across the country will ‘Race Across America’ and post from various states before ‘arriving’ in Richmond.
Currently in its sixth season, PAW Patrol follows a pack of heroic rescue pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are led by a tech-savvy boy named Ryder. Together, they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small!” The series features a curriculum that focuses on citizenship, social skills and problem-solving. Nickelodeon recently renewed PAW Patrol for a seventh season of 26 half-hour episodes.