Taco Bell’s Pop-Up Hotel Takes Reservations This Week


Taco Bell fans, pack your Five Alarm Burritos! Reservations for  The Bell: A Taco Bell Hotel and Resort in Palm Springs, Calif. open on Thursday, June 27 at 10 a.m. PT / 1 p.m. ET on the hotel’s website.


Last month, Taco Bell announced the launch of its experiential four-night-only pop-up hotel, and now guests can officially start planning their trips. Check-in begins August 8, with final check-out August 12, with no minimum night stay.


Situated at 333 E. Palm Canyon Drive in Palm Springs, California, The Bell transforms an existing hotel into its taco-inspired destination offering more than 70 rooms. For those that score a reservation, there are four room types for guests to choose from: one king bed (standard view), one king bed (pool view), two queen beds (standard view), and two queen beds (pool view). Pricing starts at $169 per night. Space is limited and rooms will be available to Taco Bell super-fans on a first come, first serve basis. This experience is meant for fans ages 18 and up.


Positioned against a desert backdrop, every element of the property will bring to life the Taco Bell brand and lifestyle—from guest rooms, pool and outdoor bar to a twist on the standard hotel amenities (think: Taco Bell breakfast in bed).


“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” said Jennifer Arnoldt, Taco Bell’s senior director of retail engagement and experience, in a press release. “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.”


The Bell will serve up an array of food, entertainment, activities and more. No two days will be the same, featuring performances by Feed the Beat artists, dive-in movies or its first-ever Freeze Lounge, inspired by Mountain Dew Baja Blast, which will offer frosty beverages and a chill lounge.


Guests will be served up Taco Bell’s version of a poolside resort menu in addition to exclusive Taco Bell menu items that will make their debut at The Bell. More details on food will be announced in July, and fans who make the journey to the hotel may also have a voice in what may come to life in the future.